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Watercolor Art for Greetings, Gifts and Home Decor
 
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Creativity takes community

Have you taken all the classes but still are feeling unsure what your next steps are? Do you need some help coming up with an individualized plan for where you personally need to focus next? This is when coaching tends to be a better fit. At some point you just have to “jump” but it’s a lot easier to do when you have someone who’s been down that path to help you determine what that should look like.

Whether you need help with a specific licensing question/situation or someone in your corner to help guide (or push!) you forward from where you are feeling stuck, I work with artists to take those next steps. Sometimes it takes an outside perspective get you out of your head, ready to pitch and to help you come up with actionable, approachable advice that truly is tailored to you and your specific needs.


common topics I can help with:

  • Creative Strategy and Accountability

  • Collection Review

  • How to arrange (or adjust) your art to target a specific market

  • How to know if I should use an agent

  • Where does my work fit, is licensing the right path

  • I already have a creative business, how can licensing fit into what I’m already doing


 

work with me

 
 

Portfolio review

Put your best visual foot forward with a portfolio review and audit. Learn what is working, and what can be improved to get your work in the door.

Hourly coaching

You’ve got questions, I’ve got answers and it’s amazing how much you can cover in a power hour! Where are you feeling stuck? Let’s work on that!

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Mentorship program

Two packages to choose from to help you navigate new territory and reach your next level in your creative business with confidence.

A bit more about me 

I sometimes refer to my art licensing expertise as a ducked taped education and I wouldn’t have it any other way. I started my career from ground zero, no portfolio, no connections, no clear understanding of the industry or just how massive it was. I learned while doing and by asking the right questions of the right people as they came across my path. It took a giant leap of faith, a bit of tenacity, and a whole lot of advice but I was able to transition from my non art job to a full time artist within my first few years. I’ll never forget the day that I out earned myself but by doing something I loved and I’m thankful everyday for taking those first scary steps.

I’ve worked on my own as well as with an agent and understand the pros and cons of each. I’ve had my art in big box retailers as well as beautifully curated independent shops, again, pros and cons of each. I have negotiated outright sale deals as well as royalty agreements, you guessed it, pros and cons for each. One of the most common phrases you will hear as you research will be “it depends” and it truly does since every situation will have it’s own set of factors which can be frustrating when you are looking for general answers online. For more than a decade I have navigated irregular income planning, market trends, trade shows, and contracts. I have worn ALL the hats and struggled with which to hand off. I’ve created my own products, sold direct to consumer, taken on commissions and freelanced but nothing fit me or my art the way licensing has and it has been a joy helping other creatives find where that can fit for them.

I believe that art licensing tends to attract the type of creative who, at their core, knows their art is able to be monetized. Over the years I have had the honor to meet so many amazing creatives and although art licensing was my perfect industry fit, for others, it was just a stop along their journey. It’s helpful to understand what part of your business you’d like licensing to play; licensing your art and working with manufacturers may not be the best answer in the end but there are additional possibilities that utilize many of the same skills. I adore my creative community and learning all the ways there are to create an income and life around our creative passion. No matter what stage we find ourselves, I believe we all have something to teach as well as room to learn and it has been my privilege to help others as they navigate this particular leg of that process.

 
 
 
 
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